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The Cosmic Treasure Chest | Rubin Observatory

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acdha
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Washington, DC
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The Cosmic Treasure Chest | Rubin Observatory

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acdha
6 hours ago
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The AI lifestyle subsidy is going to end — Digital Seams

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Or, why your digital experiences are about to get worse.

Whether you’re enthusiastically generating or reluctantly dismissing another pop-up for a useless chatbot, right now is the best it’s ever going to be. Oh, the technology is going to get better. But what about your experience as a user?

We lose money on every sale, but we make it up in volume

If you were alive in the bygone era of 2022, you might remember Derek Thompson writing about The End of the Millennial Lifestyle Subsidy:

…if you woke up on a Casper mattress, worked out with a Peloton, Ubered to a WeWork, ordered on DoorDash for lunch, took a Lyft home, and ordered dinner through Postmates only to realize your partner had already started on a Blue Apron meal, your household had, in one day, interacted with eight unprofitable companies that collectively lost about $15 billion in one year.

Derek Thompson via The Atlantic: The End of the Millennial Lifestyle Subsidy

The lifestyle subsidy was a great deal for consumers. Venture capital and zero interest-rate policy supplied a ton of money for any startup that could demonstrate strong growth - even if they were growing by selling customers $20 of services for $10. “We lose money on every sale, but we make it up on volume” was not just a surprisingly-old joke (first recorded in 1833!), but the real pitch to investors. 

Is it any different this time around? Interest rates aren’t what they used to be, but investors are still scared of missing out on the next big thing. That investor money is going straight into subsidizing the costs of LLM-based products. Today, dedicated groups are actively farming free trial accounts from AI startups and using them to resell access to Anthropic and OpenAI APIs. (Hopefully those startups realize, instead of happily watching their signup number go up). 

But besides unit economics, consumer AI applications present a new opportunity to control the way that people discover things.

Search engines and social media aren’t as good as they used to be

In the original Google research paper (1998), Sergey Brin and Larry Page wrote:

The goals of the advertising business model do not always correspond to providing quality search to users… we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers.

Sergey Brin and Lawrence Page: The Anatomy of a Large-Scale Hypertextual Web Search Engine (quote from Appendix A)

Within two years, Google had launched AdWords, and some years later they acquired DoubleClick, setting the stage for Google to be one of the world’s largest and most profitable advertisers today. Now if you search for any company name, you’ll probably see:

  1. An ad for a competitor

  2. An ad from the company itself, desperately fighting for space above the fold

  3. An ad for a phishing site that steals your password and even relays your one-time passcode

  4. And if you scroll down a bit, the actual link to the actual company website

I remember a time when you didn’t need to install an adblocker to get decent Google results without scrolling. But we don’t live in that time anymore. 

As people got better at search engine optimization, it became harder to find product reviews that weren’t actually affiliate marketing. Top 5 printers in 2025: best value, best quality, best for photos, best for feng shui, best at some other arbitrary qualification so I could include one more paid link. Sure, go get your money, but I kinda wanted to hear less-biased reviews.

There was also a moment in time when you could search for “printer recommendations reddit” and hear from mostly-real people. But now there’s dozens of tools to monitor relevant social media posts, so FengShuiPrinterCo can swoop in at the right moment (and if you’re lucky, they’ll disclose their affiliation). In more proactive moves, some companies actively moderate relevant Reddit communities to secure their brand dominance. 

AI discovery is only going to get worse from here

(June 2025) ChatGPT and friends today are powerful token-generating machines that can use their existing body of trained material, search the internet, and synthesize a reasonable summary to start. It’s a great tool for discovery and learning, especially in new areas. You can follow citations back to the original source (which you want to do, a lot, for when it’s wrong) and ask follow-up questions. I put a date on this claim because I think it could really change a lot in the next six months. 

On the marketing side, venture capital firm Andreesen Horowitz is already pushing Generative Engine Optimization (GEO) as the successor to social media and search engine optimization. They’ve got a logo wall with dozens of companies to make sure that when you ask ChatGPT about what printer to buy, it will make sure you’ll get a ranking based on feng shui. 

More worryingly, the AI giants themselves will move into ads. The recently-hired CEO of Applications for OpenAI is Fidji Simo; she led ads at Facebook for a decade and most recently led Instacart out of the  “millennial subsidy” era and into profitability with… more ads. Kevin Zhang (East Wind) argues that the current valuations of Anthropic, OpenAI, Mistral, and other “frontier AI” companies can only be justified if they can monetize free users through ads. There is too much money at stake.

Generative ads are going to be ugly

At least the Google ads say “Sponsored”. If someone is astroturfing on social media, you can correlate it with their other activity to find patterns. And influencers might not always disclose their sponsors, but they’re public figures who need to stay on the good side of their platforms. 

By default, every LLM chat is 1-on-1, so you can’t correlate suspicious activity. Conversation has no concrete format to put a “Sponsored” tag on. LLMs are wrong all the time already - if you get a recommendation that’s factually inaccurate, how can you distinguish hallucination from payola? In fact, I bet marketers are already doing “blackhat GEO”: detecting AI crawlers and serving wildly-exaggerated pages to boost their reach; humans get the pages with normal levels of marketing-speak, of course.

Forget about superintelligence; for ads, “agent” and “alignment” are exactly the right terms. In economics, the principal-agent problem describes a conflict of interests when you (the principal) ask the agent to do something, but the agent’s incentives are not aligned with yours. For now, the AI serves you and your needs; but in the near future, the AI will serve ads. 

Any silver linings?

I’m pretty skeptical that there will be any mainstream consumer AI applications that avoid ads. Most people prefer not to pay any money if possible (and even paid products like the Amazon Kindle are ad-supported by default, with an extra fee to remove ads). The flywheel of cash is going to spin as ad revenue becomes product investment. Eventually, we might see industry standards and regulations about ad disclosures, but they’d need serious enforcement options to make any real difference.

On the other hand, there should still be two niches that remain free of first-party ad pressures. The first is fully-paid services for privacy enthusiasts and purists, like Proton Mail for email or Kagi for search today. The second is open-source models and applications for techies, like llama.cpp. Both of these will lag behind the big AI companies initially, but carve out their independent advantages over time.  

Until then, enjoy the AI lifestyle subsidy. It won’t be around forever.

A story from 2021 or so, a great time for lifestyle subsidies: I got ads for different grocery delivery startups every day. Finally, I scanned the QR code on a postcard in my mailbox that promised $50 off my first order. A guy on a motorbike delivered a couple steaks in 10 minutes flat and the venture capitalists paid for the whole order. And then, the entire startup shut down within a year. I really don’t know what they were expecting. 

I should have bought more steaks with investor money back then. What’s the equivalent today?

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acdha
7 hours ago
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3 yolks, 1 egg: Comox Valley family cracks open ‘rare’ triple yolker

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When a Comox Valley family got cracking on breakfast Monday morning, they never expected three yolks would slip out of one egg and onto the frying pan.

Amy Woods had quickly scrambled to get to her phone so she could film her son, 14-year-old Jack, cooking his favourite morning dish — and it just so happens that she hit record at the perfect time, capturing video of the rare sight.

“My son usually has eggs on toast. He said, ‘Mom, I’m going to open that big egg!’ I send videos to my parents all the time, and I was like, ‘Just give me a second, I’ll come over and video it.’ I figured it would be a double yolker, because that’s not uncommon. We’ve had those before,” Amy said over the phone Monday.

“And then three yolks and I was like, ‘That’s crazy!'”

Betty Benson operates Cedar Valley Poultry Farm outside Nanaimo and says in all her years of experience, she’s only seen a double-yolk egg, “but not a triple yolker.” 

The British Egg Information Service says even a double yolk is “very rare,” happening once in every 1,000 eggs, while triple yolks are one-in-25 million.

“Double or triple yolk eggs are usually found in young pullets around 20 to 28 weeks old,” according to a blog post on PoultryKeeper.com.

“…whilst very enjoyable, (they) are actually a fault. They are common in young, laying hens, especially from hens that are from highly productive strains.”

Amy says the latest multi-yolk egg came from a backyard hen.

“We keep some backyard chickens as a way of having our own free-range eggs, and on occasion, we get a larger-than-normal one,” she said.

“(Sunday), my daughter collected an egg that stood out amongst the other ones, and we thought it was cool, but left it on the counter with the other unwashed eggs,” Amy said.

“This morning for breakfast, my son wanted to see what was inside … We were completely shocked! I have seen two but never three.”

She quickly posted the video on social media and says a friend later texted her, “and she was like, ‘I looked that up and it’s really rare.'” 

Amy says she “had some feedback about how rare it actually was!” adding, “I had no idea! Feels kinda cool to have experienced that from my own backyard!”

The post 3 yolks, 1 egg: Comox Valley family cracks open ‘rare’ triple yolker appeared first on CHEK.

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dreadhead
10 hours ago
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Big development in local egg news.
Vancouver Island, Canada
fxer
7 hours ago
Imagine the town scandal when it’s revealed to be fake, the Woods family will be pariahs for generations. They’ll have to move to Ladysmith.
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Howe Sound

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Howe Sound Looking up Howe sound along the sea to sky corridor.

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dreadhead
10 hours ago
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Vancouver Island, Canada
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Under tow

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Under tow A tug towing a barge in Howe Sound.

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dreadhead
10 hours ago
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Vancouver Island, Canada
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‘Mind-blowing’: inside the highest human-occupied ice age site found in Australia | Indigenous Australians | The Guardian

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When Erin Wilkins first stood inside the cavernous Dargan shelter, she was awestruck.

“You don’t understand how big it is until you step inside and you’re this tiny little thing inside this massive bowl,” she says. “You just had to sit and take it in.”

The Darug and Wiradjuri woman’s instincts told her that this yawning cave, on a Darug songline in the upper reaches of the Blue Mountains, held ancient stories.

She was right.

New scientific evidence has revealed people lived in the shelter during the last ice age 20,000 years ago, when the high country was treeless, frozen and – until now – believed to be too hostile for human habitation.

Archaeologists say the huge rock hollow was a camping spot “kind of like the Hyatt of the mountains”, occupied continuously until about 400 years ago.

At an elevation of 1,073 metres, it is the highest human-occupied ice age site found in Australia. It also aligns the continent for the first time with global findings that icy climates did not prevent humans from travelling at high altitudes in ancient times.

The groundbreaking study, funded by the Australian Museum Foundation, was a collaboration between archaeologists and Aboriginal custodians who have spent six years mapping rock shelters across the greater Blue Mountains area, spanning 1m hectares of mostly untouched wilderness west of Sydney.

Some sites are known only to a handful of Aboriginal people or intrepid bushwalkers. Others have only just been rediscovered.

Dargan shelter, a mysterious cave on private property near Lithgow, had long been a place of interest due to its location on a ridge line connecting east to west.

In 2021 Wayne Brennan, a Gomeroi archaeologist, and Dr Amy Mosig Way, a research archaeologist at the University of Sydney and the Australian Museum, got a permit to excavate it.

Working alongside six Aboriginal groups, they dug to a depth of 2.3 metres, sifting through the sandy layers to reveal the cave’s secrets.

They unearthed 693 artefacts. Among them was a 9,000-year-old anvil, probably used for cracking seeds and nuts.

A little deeper they found a sandstone grinding slab from about 13,000 years ago, its grooves suggesting it was used to shape bone or wooden implements.

Radiocarbon dating confirmed the oldest evidence of human habitation was about 20,000 years old.

Way says the “remarkable” findings show a continuous sequence of occupation from the ice age until about 400 years ago.

“It’s just such a kind of mind-blowing experience when you unearth an artefact that was last touched by someone 20,000 years ago,” she says. “It’s almost like the passing of the object through time from one hand to the other.”

For Brennan, the findings resonate on a deeper level. The rock art expert has spent decades poking around caves in the mountains but had never seen anything like Dargan shelter. “I sit in there and feel like I’m shaking hands with the past,” he says.

Brennan discusses the findings not in terms of specific dates but in reference to “deep time”.

“Deep time is a term that I use, in a sense, to connect the archaeology and the Tjukurpa [the creation period that underpins Aboriginal lore],” he says. “Because with the Tjukurpa, it’s timeless.”

This weaving of scientific and cultural knowledge was central to helping the researchers interpret the findings and understand how the cave would have been used in ancient times.

Brennan says it was probably a “guesthouse on the way to a ceremony place”.

The study has upended long-held beliefs about the way humans moved through the mountains – showing that people not only traversed the high country but stayed there for long periods.

The site is now “the most significant archaeological landscape in Australia in terms of ice age occupation”, according to Way.

Local Aboriginal custodians hope the research will help secure more protection for their cultural places, many of which were damaged during the 2019 bushfires.

The greater Blue Mountains area holds deep significance for the Darug, Wiradjuri, Gomeroi, Dharawal, Wonnarua, Gundungurra and Ngunnawal peoples. It was listed as a Unesco world heritage site in 2000 for its flora and fauna but this did not extend to recognise cultural heritage.

Wilkins, who is also a cultural educator with the Darug Custodian Aboriginal Corporation, would like to see that change.

“It’s important to preserve [cultural heritage] – not only for Australian history or for archaeology but for our people for generations to come,” she says.

As more sites are “reawakened”, Wilkins says, there is a profound effect on her people and her country. “It strengthens who we are and it strengthens and heals country,” she says.

“We’re back listening to her stories. We’re back sitting with our ancestors of yesterday.”

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acdha
11 hours ago
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“It’s just such a kind of mind-blowing experience when you unearth an artefact that was last touched by someone 20,000 years ago”
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